The idea behind this shirt was made during the last 2 years of the pandemic. Times were challenging, businesses for many were unpredictable. There were also a lot of perspectives on how different entities govern and dealt with the pandemic situation. These entities includes, nations, businesses and to individuals. Some faired well, some fell greatly. Stemming from such a diverse heritage but with an international perspective and despite being small, we were able to overcome the odds and never back down.
It must have been about 4 years now, since Yusuke stepped into our store back in French road. A unassuming Japanese guy, soft spoken and perpetually carrying a smile on his face. From a customer turned friend, we shared common beliefs and the same appreciation for quality made products and in his case, more significantly; Soba.
Located in Hanegi Park, Setagaya. A plum festival (ume matsuri) is hosted on a yearly basis. Although its known to be a small park, there is over 600 blooming plum trees each time. If not for the cover situation, there would normally be vendors selling plum-themed food products and performances.
There would be times where we crave for a piping hot ramen soup. Could be due to a cold weather, the familiar settings of the store, the chef himself, the broth and ingredients used, the texture of the ramen itself and so on. We have our go-to ramen place to fill our stomach and to warm our heart.
In the past, we used to flip through Japanese magazines religiously, particularly the street snaps section to check out the fashion inspirations by the stylish everyday-Japanese on the street. With the current Covid situation, fashion in Japan has taken a drastic hit, as with all aspects of their daily lives.
Keep calm, sit back and enjoy your cup of coffee.
"And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about." - Haruki Murakami
With what our nature is providing, biro seek to create products with the perfect essence. Drawing from old fashioned ancient techniques, a extended representative of quintessential garment is created. Using natural dyes and organic cotton, these elements get better with each wear. Color graduation will develop into a unique patina and the fabric gets even more comfortable.
A trip to Kojima, Japan's Denim Capital where some of the world's finest jeans are produced. Kojima's textile manufacturing history dates back hundred of years. Using mainly vintages machineries known as shuttle looms, resulting in high quality denim fabric with a more durable finished edge, originally referred to as "self edge".