2013, fall. It was around that time when we launched biro first collection. Titled “Undefined Yearnings”, amongst the line was a plain white t-shirt made of the famous loop-wheeled fabric, otherwise known as - Tsuriami in Japan.
Journal RSS
A poetic sight of changing trees and falling leaves, prepping us to get ready to reboot, refresh and deal with whatever come may. It will be amazing.
Making goods with hands provides a sense of self-worth, authenticity, and a deep sense of human connection. Made in Japan. Monogramming available.
The weather has cooled down recently. And for some countries, the first snowfall has also been ushered in.
A stylish yet quaint and peaceful district just south of Shibuya. Daikanyama is home to a number of good looking - music bars, coffee places, eateries, designer fashion boutiques, bookstores and galleries.
Located in the northern part of Shibuya, Yoyogi-Uehara area offers various crafted coffee roasters and upscale stores for imported wines and designer labels.
The past becomes a texture, an ambience to our present - Paul Scott
These versatile pieces are suitable for indoor spaces. They can be used as a seat, table or sculpture. Colours can be customised.
It must have been about 4 years now, since Yusuke stepped into our store back in French road. A unassuming Japanese guy, soft spoken and perpetually carrying a smile on his face. From a customer turned friend, we shared common beliefs and the same appreciation for quality made products and in his case, more significantly; Soba.
Located in Hanegi Park, Setagaya. A plum festival (ume matsuri) is hosted on a yearly basis. Although its known to be a small park, there is over 600 blooming plum trees each time. If not for the cover situation, there would normally be vendors selling plum-themed food products and performances.
There would be times where we crave for a piping hot ramen soup. Could be due to a cold weather, the familiar settings of the store, the chef himself, the broth and ingredients used, the texture of the ramen itself and so on. We have our go-to ramen place to fill our stomach and to warm our heart.
Sarah was no exception; she is a poised and creative mother during her young days. She embraced the uncertainty today, and we were hoping to help her revive the real joy as a florist again.
In the past, we used to flip through Japanese magazines religiously, particularly the street snaps section to check out the fashion inspirations by the stylish everyday-Japanese on the street. With the current Covid situation, fashion in Japan has taken a drastic hit, as with all aspects of their daily lives.
MASTERYATELIER - CLEAN series. A concept revolving around minimalist and contemporary design while maintaining the traditional art form of leather-crafting.
"drill" is an experimental project by the design firm nottuo, Japan. Its idea is repeated training/drilling so as to achieve a more precise and valuable outcome.
Today marks the day where our society opens up again and back to a time where we were more familiar. Before it all happened, most of us may not know what to expect and how to pass our 3 months in solidarity with the uncertainties.
Consider these pointers to prolong the life of your denim.
Keep calm, sit back and enjoy your cup of coffee.
precision tailoring, crafted in Japan.
This season, we start off to introduce the versetality of biro pieces in these notable autumn colors and classic black looks.
biro believes true craftsmanship to be expressed through individuality, passion and style. Born out of a need for originality, it adopts a minimalist approach to timeless design and focuses on premium materials and precise tailoring from artisans in Japan.
Almost everyone has a hobby that they pick up to divert their attention away from their routine work. Turned a photography enthusiast recently, a customer / friend helped captured some imagery through his own interpretations of the SHOUTEN store.
"And once the storm is over, you won’t remember how you made it through, how you managed to survive. You won’t even be sure, whether the storm is really over. But one thing is certain. When you come out of the storm, you won’t be the same person who walked in. That’s what this storm’s all about." - Haruki Murakami
Not just a country or wild life and wild lands. There're also the enduring rich culture and traditions.
With what our nature is providing, biro seek to create products with the perfect essence. Drawing from old fashioned ancient techniques, a extended representative of quintessential garment is created. Using natural dyes and organic cotton, these elements get better with each wear. Color graduation will develop into a unique patina and the fabric gets even more comfortable.
A trip to Kojima, Japan's Denim Capital where some of the world's finest jeans are produced. Kojima's textile manufacturing history dates back hundred of years. Using mainly vintages machineries known as shuttle looms, resulting in high quality denim fabric with a more durable finished edge, originally referred to as "self edge".