Our first showcase since the launch of the brand in 2013. Taking place at frontrow store in Raffles Hotel, Singapore. We house close to 200 prestigious guest in the approximate 700+ sqft space presenting to them biro's 2nd collection - undefined yearning, that focuses on being clean and urban while maintaining the same colour hues from the previous.
This showcase aims to explain and elaborate on the process of what it takes altogether to bring about a authentic, true biro product. From the roots of the 19th century to the modern factories, the long aged tradition, the vintage machineries, the craftsman/artisan, the research and design, the choice of fabric, the choice of hardware and up to the final product.
We hope to present as best we can to let the discerning group of audiences that have the same keen eye for details and quality what the label stands for.
Every product from biro request that you have the yearning for an indepth understand beind the story of the process, material and worksmanship. That only will you understand the true value of the brand and its purpose.
An exclusive insight to the SS15 pieces comprises of the Bomber jacket, Denim jacket, Gabardine coat, Moleskin pants, Indigo cuff pants and Stripes chambray pants. Again, made from the highest quality of material and worksmanship.
