An Autonomous Individual (AAI) represents the culmination of 16 years within the fashion industry, emerging from the creative endeavors of MASSIVEOUTFIT (MO), a Singapore and Japan-based studio. With a track record of establishing numerous brands, initiatives, and garnering accolades, AAI embodies the distilled essence of accumulated thoughts, ideas, and experiences.
Returning to the roots of MO’s inception in 2007, AAI epitomizes an elevated concept of a streetwear, fashion, and lifestyle brand centered around personal pursuits and adventures. It champions the exploration of unconventional paths, driven by pure intentions. The ethos lies in defying societal norms and trends, advocating for an individual's unique perspective and eclectic sense of style in every endeavor.