Video

Always a fresh experience every season.

Coffee and music have always been the elements that fill the shouten store. And through it, we have the pleasure to hold meaningful conversations with many of our customers whom gradually became friends. We have always enjoyed these stories that continue to inspire us to seek out interesting work together and to bring our community closer together.

Previewing the development of F. Classic collection part 3.

Previewing the development of F. Classic collection part 2.

Fundamental, Forever or Future; the F. CLASSIC collection will showcase all the principles that we believe in and is here to stay. Coming Soon.

Last year we took a trip up to Shanghai, where we spent a good time participating in its fashion week, meeting new people, cafes / bars hopping, sightseeing and exploring local culture. This is a collection of clips put together during our adventure through this fascinating city.

The craftsmanship, human attachment and relationship behind a made in japan product.

From the small steps taken back in 2013 and till today, 4 years after. biro have since journeyed to some of the most important fashion capitals in the world. Building relationships with factories, craftsmen, buyers, distributors, agencies, various creative houses and individuals, introducing to them its original designs and story behind the brand.

A short film showing the behind the scene of our show in NYC during snow storm Jonas. Definitely grew out of it stronger.

The idea of appreciation. Be it a cup of coffee, an architecture, nature, love ones, music or a piece of garment; tangible or intangible. We hope to convey a message of more than merely liking or using something but to have a more conscious thought for it.

A memorable day preparing for show with world class professionals despite the terrible weather.

Short clips during work for Dear Guest Showroom in Tokyo.

Participating in our first oversea's tradeshow - Liberty. Excited to be showing biro FW16 collection.

Kind Ryan showing us around East Village. Bar hopping.

After a long day with work, spent the night delving into the beautiful night of Tokyo.

Cruising by Yokohama, enjoying its charm.